Users will soon have a updated setting that allows them to lessen the volume of AI-created media appearing in their feeds. This step comes as the company revealed that it presently contains in excess of 1 bn AI videos.
Pilot Phase and Launch
The update is undergoing trials over the coming weeks before a global rollout. This advancement coincides with a rise in content created by AI, spurred by emerging AI video creators.
The Broader AI Trend
Studies have shown that approximately a tenth of the most rapidly expanding video streams on another major platform exclusively feature AI-generated videos. A large amount of this content is considered mass-produced AI material, a phrase for poor-quality, mass-produced content that is often illogical or dreamlike.
“We know from our community that numerous viewers appreciate content created using AI tools, including digital art to informative clips, and we want to give people the option to see more or less of that, depending on their own preferences,” said a company executive.
Scale of AI Content
The platform announced that there are currently 1.3bn videos on its app identified as artificially created. In total, more than 100 million pieces of content are added to the app each day, making AI content a relatively small portion of its total content library.
How to Adjust Settings
Members will be in a position to reduce or increase the volume of AI content they view by opening the topic control feature in the app and selecting AI-made media. Further subjects that can already be modified under the filter cover politics, fashion, cosmetics, and dance.
Content Labeling and Policies
The platform’s guidelines oblige creators to identify lifelike artificially created content, and it forbids dangerous fake videos of public figures or critical incidents. Any authentic-looking AI-generated clip that is unmarked can be deleted under its terms of service.
Additionally, the platform will henceforth add an artificially created watermark to content produced via its own AI tools, or identified by an cross-platform project for spotting artificial media. This action is aimed to deter users from seeking to bypass the tagging system.
Educational Initiatives
The platform is also introducing a $2 million awareness program for specialists and institutions to develop learning resources about responsible artificial intelligence. This initiative will assist educational bodies dedicated to training coding and technology.
Content Safety Approach
The video-sharing app has justified its safety measures, following debate over plans to cut jobs for hundreds of content moderators in the United Kingdom. TikTok is set to cut 439 jobs in its user protection team in its British office, with trade unions and online safety experts raising concerns that staff are being displaced by automated systems.
A senior executive clarified that staff-based oversight would still have a role, but artificial intelligence can shield workers by filtering out the most distressing content ahead of it gets reviewed by humans. TikTok announced a 76% decrease in shocking and graphic content handled by human moderators over the last 12 months due to the use of its AI tools.
“We think that it’s essential to balance humans and technology to keep the platform safe,” she said. “We’ll have people as integral to the approach, but we further consider it’s highly necessary to minimize viewing of unsafe media as swiftly, which is where a significant AI assistance is proving valuable process content quickly.”
